Xiaoyang Long I am the Wisconsin Naming Partners professor and an Associate Professor in the Operations and Information Management Department at the Wisconsin School of Business (UW-Madison).
My research focuses on behavioral operations and sustainable supply chains. I use mathematical models and empirical methods to study decision-making of individuals and firms in operational settings. In my recent projects, I investigate how customer behavior interacts with emerging operational processes (e.g., fast fashion, e-commerce) to inform firms' supply chain and sustainability policies. I also study fairness and efficiency issues in people operations.
My research has been recognized by multiple academic awards, including the Best Operations Management Paper in Management Science Award (2024), the M&SOM Best OM Paper Award (2025), and the INFORMS BOM Best Working Paper Award (2016, 2024). I also received the Erwin A. Gaumnitz Distinguished Funior Faculty Research Award (2020) and the Erwin A. Gamnitz Distinguished Faculty Teaching Award (2021). I am currently serving as president of the INFORMS Behavioral Operations Management Section.
I teach both undergraduate and graduate courses in Operations Management, Sourcing, and Supply Chain Strategy. I received my Ph.D in Operations Management from the Hong Kong University of Science and Technology, and also hold a B.A. in Physics from Princeton University.
Research Interests: Behavioral operations, sustainable supply chain management, interface between marketing and operations, new product development
Contact Information 5176 Grainger Hall Operations and Information Management Department Wisconsin School of Business University of Wisconsin-Madison 975 University Avenue Madison, WI 53706 Email: [email protected] Tel: (608)-890-4908
